Negative approach, synesthesia, artistic reference, and irony are the four ADV styles experimented in this project.
The first plays with visuals and a payoff that lean towards the negative approach, drawing a parallel between “tough” days and the sole of the product, which is, in contrast, described as soft.
The second example, portrays the softness of the shoe through the characteristics of a cloud.
Lastly, this proposal uses an artistic reference with irony, highlighting the well-known discomfort of ballerina shoes and offering the Skechers alternative: comfort.
Ad additional experimentation made with irony and comic style.
