Our aim was to express HiMade’s potential as an innovative sustainable project, so the payoff “design beyond waste” was made specifically for this occasion.
HiMade is a zero-waste furniture startup that upcycles industrial production waste into unique products.
We began by capturing in-house photography to showcase the work-in-progress of raw products and emphasize the quality of materials
Both our editorial and digital content, along with social media, highlight the core sustainability values that drive this project. All the information about HiMade is presented with numbers and research that actually prove its green purpose.
The business card was designed with upcycled wood, just like the rest of the HiMade collection. The creation was also made possible using the laser technique already employed on other products.
The social content was designed to showcase HiMade’s work while also spreading its values of sustainability.
The upcycling process is explained, along with the specifics of its materials and sensibilization posts on important issues such as greenwashing.
